How to increase page speed for SEO
Page speed is a crucial SEO factor. A slow-loading website hurts user experience and pushes your search rankings down. We fix this — starting with hosting that isn't resource-oversold, then optimising everything that affects load time.
What we do to make pages fast
Quality hosting
We host clients on servers that aren't resource-oversold, and tune them to perform — so your site isn't fighting hundreds of neighbours for CPU.
Optimise images
Large images slow pages down. We compress and correctly size them for the web without sacrificing quality.
Minimise HTTP requests
Every request a browser makes takes time. We reduce them by combining files, using sprites and caching.
Use a CDN
A content delivery network distributes your content across servers, cutting load times for visitors wherever they are.
Limit plugins
Too many plugins slow a site down. We use only what's necessary and keep everything up to date.
Gzip compression
Compressing HTML, CSS and JavaScript reduces file sizes and speeds up load times in the browser.
Minimise redirects
Redirects add delay. We only use them when necessary and keep the number to a minimum.
We continually check your page speed and make optimisations to keep your website running smoothly. A faster site improves both the experience for your visitors and your standing with Google — which favours fast-loading websites.
The three metrics Google measures
How fast the main content appears. Target under 2.5s.
How quickly the page responds to taps and clicks.
How much the layout moves around as it loads.