Technical SEO
Page speed and Core Web Vitals for SEO
Why a fast site ranks better, what Core Web Vitals measure, and how we make pages quick.
Published 4 min read
Page speed is a genuine ranking factor — and a slow site quietly costs you conversions. Google measures real-world experience through Core Web Vitals.
The three Core Web Vitals
- LCP (Largest Contentful Paint) — how fast the main content appears. Aim for under 2.5s.
- INP (Interaction to Next Paint) — how quickly the page responds to taps and clicks.
- CLS (Cumulative Layout Shift) — how much the layout jumps around as it loads.
How we make pages fast
- Quality hosting — we host clients on servers that aren’t resource-oversold, so your site isn’t fighting hundreds of neighbours for CPU.
- Image optimisation — compressing and correctly sizing images, which are usually the biggest weight on a page.
- Fewer requests — combining and caching files, removing unnecessary plugins and scripts.
- Compression and caching — Gzip/Brotli and a CDN to deliver content quickly.
- Minimising redirects — each redirect adds delay.
We check your page speed regularly and keep optimising. You can test any page yourself with Google PageSpeed Insights. Read more on our page speed for SEO page.
Tags: page speed core web vitals performance
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