What is SEO — and how long does it take to work?

SEO stands for Search Engine Optimisation — the practice of making your website more visible when people search Google for a product or service you offer.

Why it matters

Around 95% of people use a search engine to find what they need. Unlike paid ads, which stop the moment you stop paying, SEO builds organic visibility that keeps working. Someone searches for a service, your site appears on page one, and you get the click — without paying per click.

What the work involves

• Keyword research — finding the terms your customers actually search.
• On-page optimisation — titles, headings, content and meta descriptions aligned to those terms.
• Technical SEO — site speed, mobile-friendliness, crawlability and structured data.
• Content — quality pages and articles that answer real questions.
• Local SEO — showing up for searches in your city and on Google Maps.

How long until results?

SEO is a process, not a switch. Expect early movement in 3–6 months and stronger, compounding results beyond that. It’s a long-term investment that keeps your site relevant to Google over time — which is exactly why it outperforms advertising on cost per lead in the long run.