Reporting & results
How we report on SEO results
What we track, what the numbers mean, and how you'll see progress month to month.
Published 3 min read
SEO should be measurable. Here’s how we keep you in the loop and what to look at.
What we track
- Keyword rankings — where your priority terms sit in Google, and how they move.
- Organic traffic — visits coming from search, via Google Analytics.
- Impressions and clicks — from Google Search Console, showing how often you appear and get clicked.
- Conversions — enquiries, calls or sales, so traffic ties back to real business.
Reading the trend, not the day
Rankings fluctuate daily — that’s normal. What matters is the trend over weeks and months. Early on, you’ll often see impressions and long-tail rankings rise before the competitive head terms move.
Monthly updates
You’ll get a clear monthly summary of what we did, what changed, and what’s next. Questions any time go through a ticket or live chat — answered by the team doing the work.
Tags: reporting analytics rankings
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