— in-house team, never outsourced overseas
SEO SEO Centre

SEO for Tradies

Get found first when local customers search for a plumber, electrician or builder.

When someone needs a tradie, they search Google and call one of the first businesses they see. SEO for tradies gets you into those top local results and the map pack, so the phone rings with real jobs — not tyre-kickers. We target the high-intent 'near me' and '[trade] in [suburb]' searches that turn into booked work.

Best for: Plumbers, electricians, builders, carpenters, painters, landscapers, HVAC, roofers and every other trade that wins work locally.

What's different about tradies

The search reality in your industry.

Every job is local and urgent

Customers search 'emergency electrician near me' and call fast. If you're not in the top few local results, you never get the call — ranking position directly equals jobs.

You're competing with lead-gen platforms

Directories and paid lead services outrank many tradies and then sell your would-be customer to three competitors. Strong SEO puts your own site above them so the lead is yours alone.

Reviews and Google Business Profile decide the map pack

For trades, the three-business map pack is where most clicks go. It's won on profile optimisation, reviews and local signals — not luck.

How we help

Our approach for tradies.

Suburb-level keyword targeting

We target each trade + suburb combination your customers search, so you rank across your whole service area, not just one location.

Google Business Profile optimisation

We optimise your profile, categories, services and photos, and set you up to earn steady reviews — the biggest lever for the map pack.

Fast, mobile-first site

Most trade searches are on a phone. We keep your site fast and easy to call from — free hosting and maintenance included.

Service + location pages

Clear pages for each service and area you cover, so Google and customers instantly see you're the local specialist.

How it works

A clear, proven process.

Done in-house by an Australian team — and every package includes free hosting and website maintenance.

  1. 01

    Free audit

    We assess your current rankings, Google Business Profile and competitors, and show you exactly where you stand.

  2. 02

    Strategy & targeting

    We map the searches your customers actually use and build a plan around the ones that bring enquiries.

  3. 03

    Optimise & build

    We optimise your site and profile, publish targeted pages, and build local authority and reviews.

  4. 04

    Track & report

    We monitor rankings and enquiries and report clearly each month — no jargon, no lock-in.

Why it matters

What tradies get from SEO.

We take on a small number of clients at a time, so your campaign gets real attention — with honest reporting and no lock-in contracts.

  • More job enquiries from local 'near me' searches
  • Top positions in the Google map pack
  • Leads that are yours — not resold by a directory
  • A review system that builds trust and rankings
  • Done in-house by an Australian team
Exclusive to you

One client per postcode. We never rank your competitor.

We take on only one client per postcode, in any given category. When you come on board, we won't work with a competing business in your area in your field — so our work lifts you above your local rivals, never the other way around. It's first-in: once an area is taken in your category, it's closed to your competitors.

  • No competing with our own clients
  • Your postcode locked to you, in your category
  • First-in secures the area
  • A genuine local advantage, not shared effort
Is your area still available?

Check whether your postcode is open in your category — before a competitor claims it.

Check my area

Free · no obligation

FAQ

Tradies SEO questions, answered.

01 How does SEO get tradies more jobs?
By ranking your business in the top local results and map pack for searches like 'plumber near me' or 'electrician [suburb]'. Those searchers have immediate intent, so higher visibility translates almost directly into more phone enquiries and booked jobs.
02 Is SEO better than paid lead services for tradies?
Lead services resell the same customer to several tradies and charge per lead forever. SEO builds visibility on your own site, so once you rank, the enquiries come directly to you at a much lower cost per lead over time. Many tradies use SEO to reduce their reliance on paid leads.
03 How much does SEO for tradies cost?
Our packages start at $150/mo (inc GST). Most trades do well on the Starter or Professional plan, depending on how competitive their trade and area are. Every plan includes free hosting and website maintenance.
04 How long before I see more enquiries?
Local SEO often moves faster than national SEO. Many tradies see improved local visibility and enquiries within 2–4 months, with results strengthening as reviews and authority build.
Related services

We deliver SEO to tradies Australia-wide, including Sydney, Melbourne, Brisbane, Perth, Adelaide and the Gold Coast.

Ready when you are

Get more customers from Google.

Tell us about your business and goals. We'll run a free audit and show you exactly where you stand and what it would take to rank — no pressure, no obligation.