Local SEO
Local SEO: getting found in your city
How local search works and the steps that get your business into the map pack and local results.
Published 5 min read
If you serve customers in a specific area, local SEO is where the leads are. It’s how you appear when someone searches “[your service] near me” or “[your service] in [city]”.
Google Business Profile
Your free Google Business Profile is the single biggest local ranking factor. We make sure it’s complete and accurate: correct categories, services, hours, photos, and a keyword-aware description. An optimised profile is what gets you into the map pack — the three businesses shown above the regular results.
NAP consistency
Your Name, Address and Phone number need to match exactly everywhere they appear online — your site, directories, and your profile. Inconsistencies confuse Google and hurt rankings.
Local landing pages
If you serve multiple areas, genuinely useful pages for each location (not thin copies) help you rank in each one. The key word is useful — real local content, not the same paragraph with the city name swapped.
Reviews
Steady, genuine reviews build trust with both customers and Google. We’ll help you set up an easy way to ask for them.
Local SEO is included where relevant in every SEO package.
Tags: local seo google maps google business profile
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