On-page SEO
On-page SEO checklist for every page
The on-page elements we optimise on each page — and what you can check yourself.
Published 5 min read
On-page SEO is everything you control on a page that helps it rank and read well. Here’s the checklist we work through.
Title tag
Every page needs a unique, descriptive title (around 50–60 characters) that includes the main keyword near the front and reads naturally. This is the clickable headline in Google.
Meta description
A 140–160 character summary that earns the click. It doesn’t directly affect rankings, but a compelling description lifts your click-through rate.
Headings (H1–H3)
One clear H1 per page describing what it’s about, then logical H2/H3 subheadings that structure the content for both readers and search engines.
Content
Genuinely useful content that matches search intent — what the searcher actually wants. Cover the topic thoroughly, naturally including related terms rather than stuffing keywords.
Internal links
Link relevant pages together so visitors (and crawlers) can navigate, and so authority flows through your site.
Images
Descriptive file names and alt text, compressed for fast loading.
Schema markup
Structured data that helps Google understand your business, services and reviews — and can earn rich results.
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